Small Channels: Do THIS and the Algorithm Will LOVE You!

John Highley here with the Marketing Savage! I wanted to give you a social media tech tip to help you sell your products or services for FREE. I call this selling from the crapper because you can do this very quickly in the spare time that's usually wasted. 

Back in the day, one of my early mentors, Chet Holmes, taught me about something called the dream 100. Although we lost Chet years ago, his incredible marketing legacy lives on through many of us. 

Back then, Chet worked for a magazine advertisement agency, and quite honestly, he was having trouble selling ad space to prospects. He had a big problem, he had way too many leads. If I remember correctly, Chet was calling on over 3000 leads. But, of course, everyone thinks they want a bunch of leads until you have to call them all...

He quickly found that trying to sell ad space to that many prospects was like finding a needle in a haystack. So this is where he created the Dream 100 concept, he narrowed his focus down to 100 prospects that were already purchasing ad space from all his competitor's magazines. He focused all his energy on these 100 prospects and finally started to see results. 

Like a farmer planting a seed, it took Chet 3 months before making his first sale. Let me explain why. 

In today's day and age, the approach is a little different. With Social Media, people have more influence and greater social impact. So who do you focus your marketing on? People who can amplify your message, that's who. My friend Ryan Stewman who Chet also mentored, calls this the Dream 20. 

Here's how it works. Let's take Facebook as an example. Facebook gives you the ability to add 20 people to your favorites or your (see first). So when you add your dream 20 lists to your favorites, their posts will often appear in your feed first. Doing This gives you the ability to see what they are doing and begin to engage with their content. 

Like a farmer planting a seed, each time you engage on their content, you are planting a seed in their subconscious where they begin to become familiar with you. But unfortunately, it takes around 18 touchpoints before they become familiar with you, and most people give up before they make the desired impact. Therefore, I will add a few of these touchpoints below. 

• Make a sincere comment on their post.
• Send a DM about one of their stories. 
• Share their content with your audience. 
• Send them a referral by connecting in messenger. 
• Ask them to be on your podcast or whatever platform you can offer.
• Give, don't take.

Stay the course. I don't care if it takes 1000 touch points before they turn an eye towards you, keep showing up and commenting! Eventually, these seeds you are planting will start to grow, and you will find yourself surrounded by more opportunities than you can handle. 

Before I became a marketer, I knew this concept instinctively. Back then, I can still remember canvassing my community, trying to figure out who I needed to know. Back then, it was the local barber, the real estate agent, the best carpenter, the guy who owned the meat market, and so on... 

Here are a few things you can do now to create your Dream 20.

• Write down a list of people you need to know that impact your market.
• Write down a list of people that have access to your ideal clients. 
• Go onto Facebook, Instagram, or wherever and follow them.
• Comment on their post every day. 

Here is a warning, do not try to sell them in their DM or try to sell them anything. Instead, go into this with the intention to help them. Become a relationship builder, refer them business. Give without the purpose of getting anything in return. 

Do these things, and you will see your life and business elevate to the next level! 

If you need help with your marketing and you would like us to take a look at your website, CRM, And funnels, click the button below, and let's jump on a FREE Strategy Call! 

Trust me. You'll be glad you did!! 

Your Savage Friend, 

John Highley